In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also other truths concerning modern-day B2B advertising. We go over just how the acquiring journey is now totally fragmented as well as the manner in which community building can help marketing professionals take back control … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as various other facts about modern-day B2B advertising. We review just how the acquiring trip is currently completely fragmented and the way that community building can assist marketers take back control of the explora… Read More

Mark Donnigan: It's going wonderful, Ben. I am so pleased to be here on your show.Especially provided the importance and also the urgency of the subject we're going to be taking on over the training course of this discussion also, which is one that I believe is truly under-discussed. One that might if not raise some brows, yet may get you some puzz… Read More